Rihanna launched the newest campaign for her FENTY PUMA by Rihanna and model, Naomi Campbell, has been pegged as the face.
She is fierce, edgy, sexy and unapologetic — much like Rihanna — so Campbell is an obvious pick for this latest installment of the collaboration.
In the campaign ad that surfaces on the web, Campbell is rocking all the Fenty goodies: a thigh-high athletic sneaker, a wide-arm cropped sweater and a platform sneaker with a ‘Creeper’ look to it.
This is the first womenswear and menswear line we’ve seen from the singer turned fashion designer released under Puma. The 28-year-old previously released FENTY PUMA by Rihanna creepers, fur slides and trainers, all of which sold out within hours of going on sale.
Fans have anxiously waited for this collection, which debuted at New York Fashion Week in February. Campbell was in attendance, but she reportedly enjoyed herself on the sidelines. So when can you expect to get your hands on these clothes?
To date, there hasn’t been an official announcement on when these items are expected to go on sale. Knowing how quickly everything sells out, we suggest keeping a close eye on Rihanna’s social accounts.