Why ESSENCE Chose Chloe x Halle For Its First-Ever Digital Cover
ESSENCE is now bringing digital covers to life to inspire conversations around the accomplishments of the amazing Black men and women who've got next and whose work transcends beyond the pages.
It’s no secret that 2019 will be filled with culture-shifting moments that will start conversations not only around the water cooler but on social media and beyond.
And with so much Black talent, there’s only so many faces we can hand-select to be featured on the 10 covers you’re sure to pick up on newsstands. As this year is already exploding with Black Girl Magic (and Black Boy Joy, for that matter), ESSENCE is bringing you what you want where you want it — digital covers to inspire conversations around the dope accomplishments of who’s got next that transcend beyond the pages we can touch. Our digital covers will give us the ability to shine a light on even more young and fresh talent monthly.
That’s why we picked Chloe x Halle to launch our inaugural digital covers, and the two sister singers shine brightly. Not only are the pair fresh from the national stage thanks to their soul-stirring performance of “America the Beautiful” at this year’s Super Bowl, but they’re also gearing up for the Grammy Awards where the two are nominated for Best Urban Contemporary Album and Best New Artist.
“We still feel like we’re dreaming about the Grammy nominations,” Halle said in our cover story ahead of music’s biggest night on Sunday. “We’re forever grateful, and we know that no matter what happens, this honor, it will stay with us for the rest of our lives—and it just inspires us to keep going.”
They represent the best of what that fresh generation has to offer: talent that crosses genres; beauty that resonates from within and the ability to be inspiring no matter what age you are. The two are perfect to help ESSENCE usher in yet another milestone in the magazine’s almost 50-year history.
MoAna Luu, ESSENCE’s Chief Content & Creative Officer, is “thrilled” to have Chloe x Halle grace our very first digital cover, which is already turning heads online.
“The launch of our new digital covers is a natural progression for us, as ESSENCE’s platforms continue to reflect what is new and next in our community,” she continued. “It will allow us to capture the spirit of the global community of multicultural women by sharing their stories and building a platform for their voice.”
Luu knows that digital covers will not only entertain but “elevate our audience’s experience with a vibrant, fresh and bold new look.”
“We are excited to be able to connect with today’s Black woman as one global community—from the United States, Africa and across the Afro-diaspora,” she added.
Written by ESSENCE’s Beauty Director Julee Wilson, you can read ESSENCE’s inaugural digital cover story, Dream Catchers, now. Also, check out the stunning behind-the-scenes video from the desert-themed cover shoot.
