The highly-anticipated launch of Alicia Keys’s Keys Soulcare is finally here, and just as expected, it’s all about channeling the best you from the inside out. Created in partnership with Dr. Renée Snyder, board-certified dermatologist and co-founder of W3LL PEOPLE, Keys Soulcare, an extension of the e.l.f. Beauty brands umbrella, is already proving worthy of praise.
The three-product rollout is unlike the other skincare debuts we’ve seen this year. Most notably, each product is accompanied with a description of how it benefits not only the skin, but also the soul. There’s also a coinciding affirmation for each product created by Keys herself.
The inaugural items include: the Sage + Oat Milk Candle, a vegan soy wax candle made as “an invitation to relax, press reset, and come back to center,” the Skin Transformation Cream, formulated with bakuchiol, malachite crystals and ceramides to exfoliate, hydrate, and brighten the skin, and finally, the Obsidian Facial Roller, a spa-worthy roller that cools and revitalizes skin, and optimizes the benefits of the Transformation Cream
And while we’re not sure what else Keys has up her sleeve, we already know it will be filled with more spiritual and skin awakenings.