COVERGIRL has launched a new campaign with the goal of inspiring women to be unapologetic about their beauty choices.
In a short film starring and co-created by our favorite COVERGIRL, actress and producer Issa Rae, the brand shows that makeup can help you make a true statement. The short film also features COVERGIRL’s recently launched lipstick collection, Exhibitionist Lipstick which comes in 48 dramatic shades in three finishes.
Titled Shade for Shade, the video shows Rae and her real-life BFFs hitting LA for the ultimate girls night. The friends play with different lipstick shades and show just how much of an outlet makeup can be.
Watch the full video below.
This mini-film shows that lipstick isn’t about the color, but the embodiment of COVERGIRL’s new tagline I Am What I Make Up.