Nearly eight months ago, Gucci Beauty launched an Instagram page, which today boasts 305K followers. Until a few days ago it had only included some beauty highlights from its runway shows, inspiration from the arts, and beautifully shot images of the brand’s fragrance line. There was no hint (besides the name) as to whether Gucci was bringing back its cosmetics line, which had been silent since 2016. Until now.
On May 6th, the company relaunched its beauty line, Gucci Makeup, under its partnership with Coty. The Gucci Makeup story begins with a line of lipsticks, 58 shades in 3 formulations — Rouge à Lèvres Satin, with a satin finish (36 shades), Rouge à Lèvres Voile, with a sheer finish (18 shades), and Baume à Lèvres, a lip balm with a translucent finish (4 shades).
Creative Director Alessandro Michele was inspired by the lipstick of starlets of Old Hollywood. He even named shades after iconic movies and their characters.
“Lipstick is the most beautiful object you can find inside a handbag. It is the most fascinating because it has always had a beautiful scent—we made Gucci lipsticks perfumed with violet. Lipstick is a playful object because it recalls crayons that children colour with,” he said in a statement.
On the Gucci Beauty Instagram account, you can find clips of women of the #GucciBeautyNetwork discussing their lipstick woes leading up to the launch. The campaign, shot by Martin Parr, includes the stunning Sudanese model Achok Majak, along with others.
With year over year growth in both its fashion and fragrance sectors, it makes sense that the luxury giant would want to tap back into beauty at a time when prestige cosmetics is on an upward growth trajectory.
The Gucci Makeup lipstick collection is available for $38 each on Gucci.com and will be available on May 6thexclusively at the Saks Fifth Avenue New York Flagship — just in time for the Met Gala. It will be available nationwide, on Saks.com, and at select Saks Fifth Avenue stores on May 29th.