These marketing mavens are moving the needle at major networks and studios, bridging the gap between some of today’s top shows and films and eager audiences.
Just a few short years ago, the entertainment industry was stifling creatives of color. Now, Black women in powerful positions—from directors’ chairs to C-suites—are presenting fresh narratives and taking their rightful place in the field. As Hollywood catches up to our expertise, we’re showing the world who we really are.
Meet the marketing and communications leaders who are setting the standard today.
01
Cassandra Butcher
Chief Marketing Officer, BRON Media Corp & Co-Director, BRON Life
Known For: Social and digital strategy for motion pictures.
02
Rita Cooper Lee
Head of Communications and Publicity, Apple Worldwide Video, Apple TV+ Known For: Leading global communications, publicity, awards, talent relations across film, TV and podcasts for Apple’s streaming service.
03
Johanna Fuentes
Head of Global Communications, Studios and Networks Group, WarnerMedia
Known For: Leading publicity across Warner Bros., HBO, HBO Max, and a portfolio of cable networks.
04
Chardae Jenkins
Manager, Multicultural Publicity, Netflix
Known For: Campaigns for True Story and Malcolm & Marie.
05
Ukonwa Ojo
Global Chief Marketing Officer at Prime Video & Amazon Studios
Known For: Leading global brand and originals marketing.
06
Terra Potts
Executive Vice President Worldwide Marketing, Warner Bros. Pictures
Known For: Campaigns for Crazy Rich Asians and Judas and the Black Messiah.
07
Daniella Robinson-Asfaw
Senior Vice President, Field & Targeted Publicity at United Artists Releasing
Known For: Promotional campaigns for RESPECT and No Time To Die.
08
Kristin Robinson
Senior Vice President of Communications, MRC Entertainment
Known For: Overseeing external communications across TV and film. She earned her chops working with Shonda Rhimes’s eponymous Shondaland and OWN TV.
09
Shawntavia Ross
Marketing and Communications Director, The MRKT
Known For: National campaigns for megawatt talent vehicles such as A Journal For Jordan and King Richard.
10
Gianina Thompson
Director of Communications, The SpringHill Company Known For: Leading all communications for the media conglomerate created by LeBron James and Maverick Carter.
11
DeDe Brown
Senior Vice President of Multicultural Marketing and Publicity, Paramount Pictures. KNOWN FOR: Strategic development of multicultural publicity campaigns including Scream and Jackass Forever
12
Ellene V. Miles
Senior Vice President of Global Intersectional Marketing, Sony Pictures Entertainment/Motion Picture Group KNOWN FOR: Engaging core screen audiences, inclusive of LGBTQ+, AAPI, U.S. Hispanic, and Black moviegoers
