Even if you don’t have a TikTok account, it’s hard to hop anywhere online without hearing about it. The social media app has changed lives and is slowly but surely disrupting a number of industries along the way. As far as beauty goes, all it takes is one 30-second video taking off per the luck of the draw before you enthusiasts from every corner of the app are running to purchase a product that may have been mentioned. After which case, the trickle over effect takes place, with a number of creators then trying out and also posting about said product. In fact, there are so many TikTok viral beauty products, we’re all admittedly past the point of keeping up. The million dollar question — Are they worth it? Turns out, many of them are.
The phenomenon of viral TikTok beauty videos may even be better than beauty YouTube in its hayday. Posts are significantly shorter, and thus we can take from the content exactly what we need — How does a given product work, and how well does it work? With the app’s inherent authentic nature, the reviews we get from creators in those thirty second to three minute videos often come completely raw and filtered, so we know exactly what’s worth grabbing and not. Even further, we dug through those to pick out the top 9 TikTok viral beauty products to try out, should you be craving a refresh. See them below.
One of the first beauty examples of TikTok’s sell-out potential comes from Dior’s Addict Lip Oil. At a point in time, you’d be hard pressed not to find a creator raving about the lip product, and it’s within good reason. “It’s a different consistency than other lip glosses that I’ve tried,” creator Rissa says. “This actually feels hydrating.” Available in ten shades from warm browns to vibrant pinks, and enriched with cherry oil, the formula breeds flexibility in that it can be worn on its own, under lipstick as a primer or over lipstick as a top coat. It’s not wonder it’s a bit.
Available at Dior
Creator Dani Nicholls says COSRX’s Snail Mucin 96 Power Repairing Essence is one of her favorite hydrating serums. “Not only does it help to moisturize and hydrate your skin, it also helps promote collagen production and repair your skin barrier. So get it in.” We say… exactly what she said.
Available at Amazon
Few beauty brands have taking the internet by storm like Selena Gomez’s Rare Beauty. Fans have raved about the entire line, but its liquid blush has over time become a stand out. Over on TikTok, creator Nusrat says the blush is easy to blend, buildable and long lasting. According to its over 2,000 5-star reviews on Sephora, a number of others seem to agree.
Available at Sephora
If you’re in the market for hydrating lip candy, TikTok recommends trying out Makeup By Mario’s MoistureGlow Lip Plumping Serum, which the social media app has effectively sold out in the past. In Kristen Marie’s review, the creator kicks off her commentary by noting that the product swipes on with instant pigment, finishing off with “It’s so juicy.”
Available at Makeup By Mario
You can’t not scroll TikTok without seeing a plethora of beauty creators swiping this intriguing handheld device across their cheekbones and jawlines. According to the brand, employing the toning device for just five minutes a day, five days a week, results in contoured and lifted skin and facial muscles, as well as a decrease in the appearance of wrinkles. “Nothing has increased my confidence as much as this little device,” creator @glowingwithmary says. “Thank you for giving me a chin and cheekbones.”
Available at NuFACE
Phlur’s relaunch with a new fragrance, Missing Person, took TikTok by storm — So much so that the influx of videos resulted in a 100 thousand person waitlist. While the inaugural scent remains temporarily sold out, the brand has since launched a few other fragrances to hold fans over, the second most popular being Not Your Baby. “I just love how this makes me feel mature and young and careless at the same time,” creator Ava says of the scent. With notes such as cardamom, mimosa and sandalwood, expect a spicy but wearable floral you’ll want to keep on hand all summer.
Available at
According to TikTok creator and Korean skincare enthusiast Aisha Nur, it’s the Versed Doctor’s Visit Instant Resurfacing Mask that finally provided the “glass face” she’d been trying to achieve for a long time. While the term may have roots in strong relation to K-beauty and Versed is in fact not a K-beauty brand, the results don’t lie — packed with AHA, BHA, lactic acids and more, it’s bound to leave with with a smooth, post-facial radiance you don’t have to pay spa prices to achieve.
Available at Versed