Los Angeles has felt like a battle zone lately, with houses and buildings on fire, 88,000 people currently under evacuation orders, and communities devastated by the Los Angeles wildfires without a clear end in sight. Although many have left the city, some are not under evacuation orders as they aren’t near the Palisades and Eaton fires, have to work or decide to volunteer in impacted communities or stay home, as the Los Angeles County Public Health Department suggests.
If you’re in Los Angeles and quarantining, you might be at a loss for what wellness items you need to feel slightly comfortable at home.
However, we have you covered below, from masks to supplements that strengthen your respiratory system.
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Respiratory Health Liquid Drops
If you’re in Los Angeles, you should consider protecting your respiratory system from polluted air by using respiratory health liquid drops; these drops are supposed to allow unwanted particles to clear out. Available at Amazon
Unfortunately, with the terrible air quality in Los Angeles, Angeleos are at risk of having their lungs polluted. The Betterbrand, dietary supplement, BetterLungs helps to clear mucus, naturally minimize coughing, enhance airways and lung health to breathe easily, and provides seasonal sinus and bronchial support. Available at Betterbrand
This goes without saying, but staying hydrated is always essential, especially when the air is arid. Los Angeles officials have deemed tap water unsafe to consume, so investing in quality bottled water is necessary. Available at Amazon
Consuming vitamins can strengthen your immune system, so consider including a variety of healthy foods in your diet that are rich in vitamin A, carotenoids, vitamin E, vitamin C, and omega-3 fatty acids to help protect your body from the harmful effects of smoke.Available at Mind Body Green
Similar to the 2020 pandemic, the Los Angeles County public health department is suggesting Los Angeles residents invest in quality masks, but these wildfires call for heavy-duty masks as there are chemical particles in the air from burned down structures, N95, KN95, and P100 are all suitable options for indoor and outdoor activities, to protect lungs and circulatory system. Available at Uline
If you’re still in Los Angeles and haven’t received an evacuation notice, a purifier should be at the top of your list of wellness items to purchase, given that the air quality is dangerous. A purifier helps renew the air in your home, as Los Angeles officials highly suggest not opening any windows or leveraging air conditioners to circulate fresh air, as it may suck in the toxified air from outside if not on a “recirculate” setting. Available at Amazon
This article is brought to you by the AVEENO® Skin Health Start Up Accelerator. Filled with helpful resources, this entrepreneurial hub is part of AVEENO’s commitment to creating a more diverse and inclusive industry to impact the health and beauty of all skin.
You’ve got your amazing business idea, but now what? As you take your first entrepreneurial steps forward, you need to set yourself up for success. The best way to do that is to tap into leaders in your industry, learn from their experience and tap into their knowledge of the market to inspire your next move.
To help you begin your journey in the skin health field, we are connecting you with two women business leaders at AVEENO® who are ready to share their valuable insight with you. Sabrina Henry is a Research & Development Manager and an AVEENO® Brand Ambassador. In the skincare industry for 12 years, she has been at AVEENO® for seven years, where she has developed and launched body and face products and lead a team of scientists to manage the day-to-day product life cycle activities. And meet Pamela Brown, a Senior Digital Marketing Manager at AVEENO®. In her role, she uses her 20 years of industry experience to help strategize, champion and enable digital capabilities, consumer centric experiences and agile processes that fuel business growth.
Finding and fueling passion. For some people, the love of skin health starts with the products and for others, it is the process. See how your experience mirrors our experts. For Pamela, a self-proclaimed skincare junkie, she has always looked at skincare as part of her overall health and now, working remotely has fueled her fire. “I spend more time with skin care rituals I enjoy and that help to replenish and relax,” Pamela explains. “When you live into your daily cleansing, moisturizing and nighttime rituals you can feel and see the difference, it elevates your whole being.”
Introduced to this world through a college internship in manufacturing, Sabrina’s passion has grown into a true platform for diversity and inclusion. “Growing up, many skincare brands didn’t showcase a diverse range of beauty images or products that addressed my specific skincare needs as a Black woman,” says Sabrina. “It’s important to me to use my voice and R&D profession to be inclusive of different skin tones, skin types, and skin conditions in every product I work on.”
What is happening now. The industry is changing quickly and with many people staying home this year, Pamela has seen a rise in all things virtual, especially try-on tools. “With limited in-aisle browsing, artificial intelligence can provide product recommendation and purchase in less clicks.” Similarly, Sabrina thinks that skincare apps will expand to vitamins and supplements as holistic solutions continue to play a significant role going forward.
According to Pamela, this virtual reach also includes influencer recommendations, which have increased 4x on TikTok Instagram Reels. She advises that authenticity is always the most important, so if you select someone to speak on behalf of your brand, be sure they really love your products first.
Their advice for you. These experts have some great insight for entrepreneurs creating a brand in the macro environment we are all living in right now. “As you build, define what your brand will stand for and represent beyond the product or service you provide,” says Sabrina. “There are so many consumer needs that are shaped by life events, personal circumstances, geographic location, access to information, social status, race, gender, age, etc., so find and research “who” and “what” you want to solve for and go innovate.”
Likewise, Pamela says to get to know and listen to your target audience. “See how and where she shops,” explains Pamela. “Understand her sources for trusted skin care recommendations. Her mom, besties, derm or hair stylist, us Black women are not opposed to inquiring about the optimal care of our most important accessory… our skin and hair!”
For more expert advice and business tools for entrepreneurs, visit the AVEENO® SKIN HEALTH STARTUP ACCELERATOR. Click here to learn more.