Bozoma Saint John On Her Social Media: 'You Can’t Say [My] Life Has Been So Easy'

By Sydney Scott · Updated October 26, 2020

One look at Bozoma Saint John’s resumé and you’ll be left wondering what you’ve been doing with your life.

Saint John led PepsiCo’s music festival-based marketing, is responsible for Beyoncé’s Emmy-winning 2013 Super Bowl performance and headed iTunes and Apple Music’s global consumer marketing efforts before joining Uber as Chief Brand Officer. We know, she totally slaying.

But, despite all this, Saint John revealed there are times when she’s been told that she needs to tone it down. How often? “Every year at review time,” she told Yes, Girl! hosts. 

The exec revealed that the feedback has tempered somewhat now that she’s continuously shown the work involved in her triumphs. “I’m just going to keep showing you that everything I bring, the way I do it, how I do it and why I do it are the reasons that we have success.”

Showing her work has also led Saint John to be just as vulnerable in real life, a way of being herself and showing the world that things aren’t as easy as they seem. “Part of the reason I’m so vulnerable and visible in my life is because I don’t mind showing the whole me,” Saint John admits. “I don’t mind sharing when I’m having a hard day. “

“When my husband was battling cancer I showed everything on Instagram, on Facebook, on Twitter. There are pictures now of tears and the bags under my eyes because I haven’t slept in three days. I don’t think there’s any shame in showing the vulnerability. After he passed, after I got a new job, after the successes, you can’t just point at that and say her life has been so easy.”