In today’s 24/7 media market, the emergence of Twitter personalities and Black podcasts have become modern-day safe spaces for well-informed, strong and critical Black voices and opinions. The world of daytime television news, however, has a void in Black voices, and TV One seeks to fill it with the premier of its new one-hour live, daily talk show. Sister Circle premieres Monday, September 18 at 9:00 a.m. ET on TV One.
Viewers will recognize some familiar faces, including Married to Medicine star Quad Webb-Lunceford and singer Syleena Johnson. The other hosts include TV and radio personality Rashan Ali and comedienne Kiana Dancie, as well as DJ Q who adds a man’s perspective to the show in between musical spins.
“Our intention is to give you a different point of view from a Black perspective and be candid about it,” said Syleena in an exclusive interview with ESSENCE. Their goal is to highlight voices that are criticized and unheard. “We are all going through the same things, and this is why (our view) matters,” she further explains.
Sister Circle will air after Roland Martin’s NewsOne Now, and adds a lifestyle, women’s-focused angle to the harder news segments that precede the shows live airings each day. Topics will include news that can empower and inspire Black women, while also providing insight into topics that affect the show’s target demographic, such as relationships, parenting, fitness and personal finance.
Syleena hopes Black women will tune in, noting the importance of supporting Black voices in a polarizing political and social climate. “I want people to get behind the show. With all the things that are going on, we need consistent voices.” She anecdotally describes the groups camaraderie as keeping it real, on and off set, while being rooted respecting each other’s opinions.
Sister Circle premieres Monday, September 18 at 9:00 am ET on TV One, as well as TEGNA affiliates in 12 markets.