The London-based brand Poster Girl has officially launched its Autumn/Winter 2023 collection stateside. To reign in the Brit to American retailers, designers Francesca Capper and Natasha Somerville tapped a City Girl to be among the faces of their newest campaign. The rapper JT embodies everything that Poster Girl is about: “unadulterated sex appeal and unapologetic femininity, the mix of the gritty and raw, with the opulent and luxe.” A “Bad Bitch Renaissance” is upon us, and what better way to commemorate it than with a collection.
The brand was founded in 2017, right after both designers graduated from the prestigious Central Saint Martins. Confidence and sensual energy ooze from the duo’s designs, and now the states get a taste of that. Poster Girl’s ethos of self-expression, its blind eye to judgment, and inherent feminism and celebration of the female form are what make it so enjoyable to wear. You can feel a clear sense of self when you wear their designs. The duo’s brand is known for its strategic cutouts, form-fitting silhouettes, and textures. Their designs have also been seen on another stylish rapper, Megan Thee Stallion.
The collection includes shapewear alongside pieces like luxuriously loud fur coats that scream rich and unbothered, skin-tight bodycon dresses (per usual), and Victorian-like bodices. The collection is an amalgamation of a baddie and a high-fashion girl: “Luxury Ho,” in the words of City Girl, JT. The form-fitting clothing and high-quality fabrics speak to the brand’s dedication to empowering women.