Just in time for the holiday, H&M is encouraging shoppers to include eco-friendly items to their wish list. Today, the global retailer launched its A/W20 Conscious Exclusive collection created using sustainably sourced materials made from waste.
The chic and semi-formal collection symbloizes eclectic and innovative fabrics and processes, such as transforming food crop waste into a natural fiber, creating fabrics made from sustainably sourced wood pulp and using a unique garment-to-garment process. These specific modules can be found in products in the collection like specific evening gowns, statement pieces, and tailored suiting. Along with the holiday fashion aesthetic, H&M’s latest drop includes dramatic volume, structured shapes and ruffles combined with an edgy undertone. Remaining true to the adaptable H&M clothing structure, there is something for everyone included in this collection.
“For A/W20, we really wanted to be trailblazers – pushing the limits of creativity and sustainable fashion – by focusing on waste,” Ann-Sofie Johansson, Creative Advisor at H&M included in a statement sent to media. “As a result, the pieces in this collection are crafted from truly amazing materials produced from waste. Working with this kind of transformation and being able to speak to our customers through beauty, we hope that waste can be part of the future of sustainable fashion.”
Priced between $99-$129, shop the H&M Conscious Exclusive collection here.