PrettyLittleThing has brought in some of the best partnerships with the hottest it girls and Pop star Doja Cat has joined that roster. From Saweetie to Jordyn Woods, the affordable retailer keeps their ears open to their clients liking which revels in party pieces and simple selects.
“This was my first time curating for a fashion brand, period. I love PrettyLittleThing and can’t wait for all my fans to see it and wear it,” exclaimed Doja Cat in a statement provided. “It was so much fun creating with Umar and the team. They really let me channel the essence of who I am into this collection.”
Launching today, PrettyLittleThing x Doja Cat is available online catering to the girl who is on the move, similar to Doja. From day-to-night fits in faux leather shorts teamed with thigh high boots to simple ribbed tops and eye-catching outerwear. The “Say So” singer also hinted that this will not be the last time the artist works with PrettyLittleThing. “Stay tuned,” she said.
“I’ve admired Doja Cat and her career for a very long time and we’ve been working closely with her to bring her unique style to the PrettyLittleThing customer,” says Umar Kamani, CEO of PrettyLittleThing. “This is just the first collaboration and we have lots more to come throughout the partnership.”In addition, Doja Cat will be partnering with Girl Powerful, a non-profit organization youth empowerment program designed to give the tools to young girls to create their best selves.
Priced between $23-$71, the PrettyLittleThing x Doja Cat collection is available now.