You probably can’t scroll through Instagram without seeing a photo of one of your favorite celebrities wearing an outfit from Fashion Nova, or seeing an ad from the affordable fashion brand. And apparently their constant presence on your Instagram feed has translated into mega-success for the women’s clothing line!
Google recently released its Year In Search 2017 data and highlighted the top ten most Google-searched brands in 2017. While Gucci, Louis Vuitton and Supreme topped the list, Fashion Nova was the fourth most searched fashion brand in the United States. And quite frankly, they were the only affordable label that made the list and beat out other luxury designers like Chanel, Yves Saint Laurent, Christian Dior and Dolce & Gabbana.
So how did an Instagram-popular, low-priced fashion brand like Fashion Nova make the list? It’s most likely due to the star power of some of its biggest fans. Celebrities like Cardi B, Nicki Minaj, Amber Rose and Blac Chyna have all promoted the brand on their own Instagram feeds, and just recently, Toya Wright and Tammy Rivera were spotted in the same exact dress from Fashion Nova. Additionally with majority of everything on the site priced at under $100, who wouldn’t be tempted to shop or browse the site?!
