Gap’s newest holiday campaign features pivotal names in industries spanning global mainstays of culture including food and music. Ghetto Gastro’s Lester Walker, Pierre Serrao, and Jon Gray of the collective Ghetto Gastro, and Grammy-winning folk songwriter and composer Diana Gordon. These creatives champion authenticity in the best way from making dishes to writing poetic music.
“To me, Gap has always been synonymous with timeless classic and is made for everybody, so I‘m glad to be a part of a campaign and wear an outfit that fits my personal style,” Gordon shares.
The notion of “gifted” is the anchor throughout the campaign and seizes the opportunity to celebrate the holiday season as a gift. Many in the campaign are with their families and chosen families to reflect a notion of collective unity. The campaign’s cast also includes other renowned names including singer-songwriter Alanis Morissette, author Jay Shetty, cookbook author Radhi Devlukia-Shetty, model Florence Huntington-Whitely, designer and model Elsa Hosk, and Japanese model Rola.
“Being involved in a campaign from Gap to me is special because as a kid growing up in the Bronx, it can be hard to keep up with the Joneses, especially if you didn’t have a lot of money,” shared Walker. He added, “You didn’t get made fun of if you wore Gap because it was a step up and always had a polished look. I’m all about cleanliness being next to godliness. ”
In the campaign, the Ghetto Gastro collective wore their Gap pieces to fit their personal style. Walker wears the brand’s faux suede shearling jacket and the brand’s original cargo pants. Serrao was styled in a puffer made of recycled materials and a vintage soft zip hoodie, paired with ’90s style denim while Gray is spotted in a laidback logo hoodie and the same jeans as Serrao. “Back in the day, Gap denim and khakis were staples in my wardrobe, so it’s a true homecoming to bring my own steaze to this shoot,” Gray said.
“The holidays are all about family and togetherness for me, and that’s what this campaign showcased,” Serrao shared. “Raising my two children is the biggest part of my life right now, and I want to show them what togetherness means and how far it can take you.”
GAP’s holiday collection is available now on GAP.com.