Elyse Fox brings life to the phrase, “I’m not a regular mom, I’m a cool mom.” While juggling her collectives Produced by Girls, Sad Girls Club, and her filmmaking career, Fox also welcomed a new addition this summer. And when scrolling down her insta feed, you will be greeted with darling mommy and me photos.
Fox’s aesthetic lies within using her voice to alert her following about inclusivity. Through her multiple platforms she has become a voice for not only women of color but for mental health, beauty, and fashion. The Dazed 100 superstar partnered with Keds last month for Women’s Equality Day and ESSENCE got a chance to chat with the new mom about how she balances it all. Read below.
ESSENCE: What makes this relationship with Keds so special?
Fox: Keds were part of my childhood. Growing up, we didn’t have a ton of money and Keds were the affordable option for myself and my sister. I loved how they complimented every outfit I owned.
ESSENCE: What is the best place to wear your Keds?
Before my mommy days, I liked to wear my Keds while Skateboarding, now that life is more mellow I wear them to run quick errands around Brooklyn.
ESSENCE: What’s your favorite pair?
The OG’s (Original Champion).
ESSENCE: How has that transition been to motherhood?
Fox: The transition into motherhood was honestly tough. As an entrepreneur and filmmaker, my life completely revolved around my businesses and the change affected my mental health. I’ve been experiencing spouts of postpartum depression but I’m actively working on making the proper adjustments so I can be my best self for baby Basel. There’s nothing I would trade for the feeling of being the mother of such a gorgeous boy.
ESSENCE: How important is it to have a good pair of shoes being a mom?
Fox: Comfort is huge for me. My day begins around 7:30am and I’m on the go until the late afternoon. There’s so much I worry about throughout the day and having a comfortable pair of shoes removes one worry from my list. Keds are durable enough for a full day of mommy/work duties.
“You’ve just created life and you’re amazing. ” – Elyse Fox
ESSENCE: What advice would you give a mom who is scared they may lose their cool or spunkiness when they become a mother?
Fox: I would love to tell new moms that I know things may appear a certain way on social media but please understand that motherhood looks different for everyone. You will lose your spunkiness in the beginning, but it’s only temporary. Take time to be there for your baby and add some self-care in the mix, be vocal about what you need. You’ve just created life and you’re amazing.