Justine Skye has taken her first leap into fashion design by announcing a partnership with mega-retailer H&M. The singer, songwriter, and actress have captured the hearts of millions of followers by her sultry crooning and fun style that is accompanied by her signature purple hair. The Justine Skye x H&M collection consists of streetwear and activewear inspired ready to wear, sneakers, and accessories for women. “I’m literally freaking out and so excited to partner with H&M for my Justine Skye x H&M collection. Fashion is all about expressing yourself and it was so much fun to put together this collection for you guys to do just that!” says Justine Skye.
Pieces from the collection feature comfortable and oversized to sporty and body-hugging silhouettes that include a ‘1995’ motif that signifies Justine’s birth year.
Celebrating the partnership, the singer shot the campaign for the collection around her hometown Brooklyn, New York giving the buyer an intimate look at her recipe for success. Complete with seventeen pieces, the Justine Skye x H&M collection ranges from $4.99 to $54.99 and launches November 22nd on HM.com and in H&M stores in New York City.