Designer Virgil Abloh has had a whirlwind of events happening the last few weeks. But despite his recent controversy, which you can read all about here, Abloh got back to business with a new partnership that’s turning heads.
This weekend, Abloh launched a sold-out Off-White x Jordan collaboration and today, he announced his partnership with luxury car conglomerate Mercedes-Benz.
For the first project of it kind, Mercedes-Benz partnered with Abloh to create a digital art exhibit. During this time, including all that has come with the pandemic, both parties believe that working together can create steps to rebuild the luxury landscape.
“Mercedes-Benz is a brand that stands for luxury and exceptional performance,” says Virgil Abloh. “Truly a perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design.”
The artwork will be digitally launched to a global audience on September 8. For more information visit mercedes-benz.com.