The long-awaited collection by Moschino and H&M debuted in New York City this week with a star-studded fashion show.
A fast-fashion retailer known for its exclusive collaborations with high-end fashion brands, H&M has unveiled collections with several notable designers over the years, including Karl Lagerfeld, Stella McCartney, Roberto Cavalli, Versace, Balmain, and many more.
Now, the apparel and accessories giant is joining forces with Jeremy Scott of Moschino to present a new collection – Moschino [tv] H&M. While the line is indeed a collaborative effort, the NYC fashion presentation was done in true Moschino fashion with the runway being designed to replicate New York City’s Times Square district- complete with billboards, marquee’s and food trucks.
Models Duckie Thot, Winnie Harlow, and Joan Smalls were among those who worked the catwalk outfitted in select pieces from the collection.
A highlight of the evening was a surprise appearance by supermodel Naomi Campbell, who closed out the show.
While Campbell shut down the runway, Scott strutted out right behind her- wearing silver sequin overalls as he sashayed backstage to congratulate the models and his team. After the fashion show, the stage was converted into a dance floor and in true H&M style, an on-site pop-up shop was presented for guests to shop the show. “Thank you everyone… Thank you for all your support,” Scott exclaimed as he made his way through the crowd- taking selfies along the way.
Summarizing his new collection, Scott said, “For me, the H&M x Moschino collaboration is a way for me to bring my work to people. I’m excited about being able to bring this exciting collection to you!”
Despite H&M’s controversial advertisement earlier this year, it seems a bit of hope has been restored in the brand—an evident takeaway from the presentation of this collection. Over the years, the Moschino brand has established a solid reputation for their inclusivity and the notable presence of a diverse range of models on the runway at their shows. H&M collaborating with Moschino proves a positive step for the brand, not only as an opportunity to create a fabulous collection, but also to remind consumers of what they once enjoyed about H&M.
Shop the collection starting November 8 in select H&M stores and online.
