Speculation around Rihanna’s rumored partnership with luxury fashion conglomerate LVMH has taunted fans since early January. Finally, an official announcement confirming the forthcoming venture was confirmed earlier this month.
Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof.
Today only fueled that excitement after Rih dropped the official campaign video and T Magazine teased a new cover story showing the singer modeling apparel and accessories from her debut line set to drop this week.
Rihanna’s fearless spirit and attitude are infused throughout all of the brand’s offerings, which range from ready-to-wear and footwear to jewelry and eyewear.
“Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and FENTY speaks to all of our intricacies. Some days I want to be submissive, many days I’m completely in charge and most days I feel like being both. It was imperative that we created a line versatile enough to embrace and celebrate us in that way.”
We’re not the only ones anticipating the debut of FENTY. Rihanna also shares our excitement. “I’m just hyped to see people in my clothes,” she added.
Just like Rihanna, FENTY will be breaking a few rules. Instead of operating on a traditional seasonal fashion schedule, it will retail via multiple incremental releases on a “See-Now-Wear-Now” model.
The official launch of Fenty is set to debut online on May 29thand in pop-up story in Paris on the 24th.