It doesn’t get more couple goals than Russell Wilson and Ciara. Last month, the pair launched a his and hers fragrance and today, their latest project, The House of LR&C, is available. Russell and Ciara partnered with Christine Day, former CEO of Lululemon, to launch a fashion house built with a focus on doing good.
The House of LR&C’s approach to sustainability covers all stages of the development cycle from creation to consumer. “It’s our goal to create Good Brands that embody love, respect and care,” Ciara wrote on her Instagram. The new goal for the couple is ‘democratizing fashion’ by destroying barriers in what has traditionally been an exclusive industry in the hope that The House of LR&C will build brands with community at the helm.
“The world needs brands that are an extension of us all, ones that mirror our values and strengthen our planet, our people and our communities,” Christine Day, co-founder and president of The House of LR&C said. Registered as a Public Benefits Corp (PBC) and B-corp pending company, The House of LR&C is committed to delivering on the tangible, social and environmental sustainability goals developed by the United Nations.
At The House, consumers can shop Russell’s existing Good Man Brand, which offers classic pieces with a modern athletic fit, to gender-neutral essentials from HUMAN NATION, an all-new sustainable, inclusive and accessible streetwear brand built for Gen Z. In addition, 3 percent of net revenue for every purchase goes to the Why Not You foundation to empower youth.
Shop from The House of LR&C now.