There is no perfect way to address the time period we’re in. The fashion cycle still has to continue, but there are more eyes than ever on brands that profit largely off the Black community.
As the online retailer PrettyLittleThing announced its second collection with rapper Saweetie last week, numerous videos highlighting police brutality began to circulate. This news has taken over our social media feeds and led many brands to release new products while acknowledging the injustices the Black community faces. Joining the movement, PrettyLittleThing has pledged to donate 100 percent of the profits from its campaign with Saweetie to Black Lives Matter.
“Working with PLT has been a dream. They are making my dreams come true,” Saweetie told ESSENCE in an exclusive Instagram Live session last week. “My last collection had so many pieces but with this collection it only has 18 to 20 pieces.” (Her first collection with the brand debuted at NYFW in September 2019.) Embracing the new normal, PLT is introducing its first shot-straight-from-home campaign. The collection showcases Saweetie’s cool girl aesthetic, which is heavily influenced by the nineties with a mod 2020 twist.
Pieces include trends everyone is wearing on Instagram. The collection features bandanna scarf tops and bleach hipster jeans with visible thongs. “I’m giving my fans a taste of the lavish lifestyle in different moods from a fly tomboy to a bougie girly girl chilling by her pool. Whatever mood you’re in, tap into my new collection with PLT,” she concluded.
Shop the entire collection here.