After spending more than 20 years as a political journalist, Ohio-born and Atlanta raised Tiffany D. Cross will now conquer the publishing world with her debut book Say It Louder. Cross, the co-founder and former managing editor of The Beat DC, has gained a large following over the years since appearing on various cable news shows as a commentator, which has undoubtedly set the stage for her guest-hosting debut on AM Joy this weekend.
Cross, a Resident Fellow at Harvard Kennedy Schoolโs Institute of Politics (Spring 2020), recently sat down to discuss her new book with ESSENCE and the upcoming election.
ESSENCE: What are you covering in your book?
*Tiffany D. Cross: Itโs about police brutality and unrest, the feminism movement, silencing Black women, the Kamala Harris campaign and the presidential election. And remember, I wrote this pre-George Floyd, pre-Ahmaud Arbery. I was writing this a year and a half ago. So it just so happened that the release of my book and the news cycle were running parallel, surprisingly, sadly and fortunately. Sadly because itโs awful that weโre here, but fortunate because this book was a love letter to Black people as the superheroes we are and have always been in this country.
ESSENCE: You just mentioned Kamala Harris, do you think she got the support she needed from the Black community?
Cross: I canโt say. I think Black voters have to decide for themselves who speaks to them. I donโt think Black people are obligated to support any candidate. And I think itโs a candidateโs responsibility to make their case to the community. And weโre not a homogenous group. People can make that choice for themselves. What I will say is that because the media controls so much of what the masses know and understand about politics, I donโt think the coverage on the Harris campaign was always fair. And I think that comes from the infrastructure of the business, the way itโs set up, but also from people not understanding the plight of Black women.

I write about in the book there was a Washington Post reporter who was covering an event where AKAs were in attendance. And of course, they Skee-weeโd when she came out, and the reporter had no idea. Heโs like, I didnโt expect to hear shrieking here. And people had to explain to her what was happening.
It highlighted how we have to understand everything about white America, but they donโt have to understand our world. And itโs excused and tolerated and itโs fine because in their eyes, weโre the other. And we donโt have that luxury. And so I think a lot of that impacted Senator Harrisโs campaign when the media elevated her initially and the obligatory comparisons to Obama after her campaign launch. And then after that, it was hit piece after hit piece. And so you have a white-run media thatโs creating this narrative that is influencing a predominantly white male donor class when it comes to investing in these campaigns. And thatโs not to say that she didnโt run a flawed campaign, because I believe there were some areas where she fell short. But that makes her no different from the 44 white men who have gotten to be president.

ESSENCE: And now the talk is Biden picking a woman of color for his VP pick. Who do you think he should pick?
Cross: Well, I obviously canโt endorse a VP pick, but I do think it should be a Black woman. I donโt know if you know, but I penned an op-ed for The Post with a group of other Black women in media. So it was me, Brittany Packnett, Angela Rye, Sunny Hostin, Amanda Seales and Alicia Garza. And our point in that op-ed was, help us help you. We are trying to usher you over this finish line. And when Black women organize, we donโt just organize ourselves. We organize the community. And the truth of the matter is that Joe Biden is not an exciting candidate. So he alone does not excite the base who he needs to motivate. And I think itโs a misunderstanding at times from people in his campaign who assume because he was Obamaโs second in command that it guarantees him the Black vote. And even considering everything happening right now, even considering trying to unseat a white supremacist, I would leave nothing to chance because Black voters who resurrected this campaign are facing an unholy trinity of things that will suppress their vote come November.
ESSENCE: So one thing youโre venturing into soon, is guest hosting AM Joy this weekend. How did that come about?
Cross: So I appear regularly on AM Joy and Iโm very connected with her audience and theyโre very connected with me. I appear on the network frequently. I feel like the โReiders,โ [Joy Reidโs] audience, theyโre like family to me. Iโm in constant contact with them on Twitter, DM. They email my website. And she has built an incredible platform of over a million viewers who tune in for content that they are not getting anywhere else. And so because I have a journalism background and a campaign background just like Joy and she works really hard, it was a perfect time for me to step in and bring some of what I brought to my news platform, in terms of highlighting the intersection of politics, policy and people of color. And Iโm very excited about the opportunity.
ESSENCE: Do you think this is something that could turn into a full-time spot?
Cross: Joy and I both have a political journalism background so I really appreciate what she has done with the show. She has built an amazing base of loyal viewers and I am fortunate enough to have connected with those viewers over the past couple of years. Joy will leave big shoes to fill for sure and I hope whomever the executives tap to take over has a strong connection with the audience, a passion for journalism, and a commitment to highlighting issues that impact communities of color.
ESSENCE: What is the biggest takeaway you want readers to have from your book?
Cross: Well, I think just recognizing the power and influence that both Black voters and the media have and the latter has, at times, aided in the suppression of the former. And so I would challenge people. While it was a love letter to Black people, I didnโt write it exclusively for Black people. I hope everyone will read it at this time when thereโs a lot of curiosity about the Black American experience. And I would challenge people to name a time in this country that Black people have not disproportionately upheld this democracy. Name a war Black people didnโt fight in. Name any part of the economy that Black people didnโt contribute to, the wealth we created for this country, and have never benefit from.
Tiffany D. Crossโs book Say It Louder will be released on July 6, 2020.
*The interview has been condensed and edited for clarity.