Don’t call it a comeback—the construction boot has been hot since the 70’s. Follow this timeline to find out why it’s more than just a fashion trend.
The Swartz family creates its first guaranteed-waterproof leather boot, and develops the Timberland brand name for it (the company is known as the Abington Shoe Company at the time).
The 10061 SKU number is assigned to the 6″ Premium Waterproof Boot in wheat—later known simply as the brand’s “classic boot.” The 10061 SKU in still used today. After pioneering the Timberland Premium Waterproof Boot, The Abington Shoe Company decides to use its name to embody the entire organization. Thus,
The Timberland Company is born.
Timberland launches its international “Give Racism The Boot” awareness campaign, supporting diversity and standing up against oppression around the globe. The campaign features an image of the classic boot and runs in major newspapers throughoutthe U.S. and Europe, in addition to
billboards in New York City.