Last night, Beyoncé’s latest venture, SirDavis American Whisky, made its grand debut with a holiday celebration at The Warwick in Houston. The new whisky brand, developed in partnership with Moët Hennessy, brought together an A-list crowd for a night that was filled with hometown pride and holiday cheer.
The guest list was a who’s who of Houston notables, including Travis Scott, Bun B, LeToya Luckett, Slim Thug, TV personality Serena Page, former Houston Texan Andre Johnson, Congressman Sylvester Turner, and Rockets players Jalen Green and Jae Sean Tate.
Guests enjoyed a selection of expertly crafted cocktails featuring SirDavis, including the brand’s signature Honey Bee. Whether served neat or mixed into festive drinks, the whisky’s smooth, bold flavor quickly became the star of the night. DJ Mr. Rogers set the vibe with an electric set that kept the crowd moving, and the energy reached a peak when Houston rapper Monaleo took the stage for a surprise performance.
Every detail of the event, from the chic décor to the expertly crafted whisky pairings, reflected Beyoncé’s meticulous vision and deep reverence for her hometown. The luxurious evening had an air of hometown pride, with every detail meticulously crafted to create a memorable experience. From the inviting atmosphere to the rich, complex notes of SirDavis whisky, guests were immersed in an event that felt both intimate and larger-than-life. The holiday party honored the culture, creativity, and connections that make Houston—and Beyoncé—shine.
SirDavis is already winning awards, but last night cemented its place as a true cultural icon. Expect it to show up at holiday parties, Houston hangouts, and beyond. After all, Beyoncé wouldn’t launch anything less than iconic.
