Essence has been intentional about encouraging you to #buyblack this holiday season. We know you didn’t think we were stopping at Christmas—you should be buying and gifting Black for Kwanzaa too.
The weeklong cultural celebration which honors family, friends and community, has been observed by millions of Black Americans since its founding in 1966. The holiday spans from December 26 through January 1 and is premised on seven core principles: Umoja (Unity), Kujichagulia (Self-Determination), Ujima (Collective Work and Responsibility), Ujamaa (Cooperative Economics), Nia (Purpose), Kuumba (Creativity), and Imani (Faith).
During Kwanzaa, gifts are exchanged daily. And although handmade, really personal presents are encouraged, so is cooperative economics aka supporting Black-owned business, which is why we’ve took the liberty to hand-pick a few fly finds for your beloved tribe. Dig in.
01
Melanin Apparel Retro Malcolm X Sweatshirt
This brand creates apparel that focuses on bringing pride back to the Black community.
02
Heritage Hill Freedom for Angela Davis T-shirt
Heritage Hill was born with a clear purpose to make our ancestors proud. I’m sure Angela Davis approves.
03
Karen Jai Home Grand Style Set
A stylish decanter and ornate geometric glasses for the libations that will be poured, sipped and enjoyed throughout the holiday.
04
Shadrieka Framed Father’s Prayer Print
We must honor the sacred bond between fathers and sons.
05
Los Essentials Sunday Morning Candle
Los Essentials candles are hand-poured using high quality natural ingredients and smell absolutely amazing.
06
I Am Cultured Global Citizen Dad Hat
I Am Cultured’s mission is to promote self-empowerment by exposing young people to global travel. Support the movement.
07
Beauty Melanin African Map necklace bundle
A royal trifecta that doubles as armor.
08
C Celena Jewlery Kriss Kross Headband
Every queen deserves a crown.
09
Ten Wilde Amalfi Hoops
These mini twisted hoops will be her new go-to’s.
10
Malcolm Little: The Boy Who Grew Up to Become Malcolm X
Written by Ilyasah Shabazz, Malcolm X’s daughter, this picture book biography tells the story of his inspiring childhood.
11
Rocky Robinson Self-Care Essentials Set
A beauty brand developed to remind little Black girls that they matter.
