“Beyonce’s always been a glammed up girl, so this time we wanted to do something different. Something where she was more in her element. The music was all about celebrating who you are and your sexuality—it was so real. Women can put on “Partition” or “Drunk in Love” and dance for their boyfriends.”
“We [the hairstylists and creative team] would find out the concept for a video, then we’d come up with ideas and present them to Beyonce. Or sometimes she’d say, ‘Let’s just do this!’ We also had an inspiration board for every event and video. Her whole team—stylists, photographers, hairstylists—bounces ideas off each other then we settle on one, after a lot of collaboration and compromise.”
“From 7 AM to 4 in the afternoon, we’d do hair, makeup and shoot videos. After that, the team returned to the venue to get Beyonce dressed for the concert. This was the funny thing: One day on the tour she’d have long hair, and the next a short bob. We were shooting the videos and there were times when it was simply impossible for me to switch her hair back before a show!”
“The team wanted the hair in each video to represent what the song is about. For instance “Blue” is about Beyonce’s relationship with her daughter. I did long, flowing beach waves with ombre color. The look is unfussy and carefree—perfect for a video that’s celebrating motherhood.”