What started as a class project has turned into a passion for the artist behind Healthy Roots Dolls. Get to know the company’s CEO and Founder, Yelitsa Jean-Charles and discover what drives her to create these gorgeous dolls.
While attending the Rhode Island School of Design, Yelitsa was given an assignment where she reimagined Rapunzel as a Black girl with natural curls. After hearing from hundreds of people on social media expressing that they wished they had a doll that looked like them and could style their hair, Healthy Roots Dolls was born. "I asked myself, what can I do as an artist to combat this issue so girls who come after me love themselves just the way they are,” says Yelitsa. “So, I took the class project, designed a real doll, and took it to market.”
Watch this video to hear her advice on how other entrepreneurs can make it happen for themselves, then explore the entire Healthy Roots Dolls collection this holiday season, available at Target.