You’re used to seeing his dominating moves on the court, but Carmelo Anthony just proved he knows how to make them off-court as well.
Per a news release, Isos Capital Management Founders and Co-CEOs George Barrios and Michelle Wilson announced a partnership with the 10-Time NBA All-Star, Anthony, to launch Isos7 Sports Investments.
“I’m excited to build on my experiences as an athlete, entrepreneur, and investor, and move to the next level of league and team ownership opportunities globally,” Anthony said in a news release. “Stuart and I will shift our focus from Melo7 Tech Partners, where we had great success together, and partner with the team at Isos7 to leverage our deep relationships across the sports ecosystem and create value for all those involved. Our collective success will in turn further enable us to have a positive impact on underrepresented populations.”
“We believe sports assets will continue to benefit from global macro tailwinds and secular industry trends driving significant, predictable, and stable growth,” said Barrios and Wilson. “We are thrilled to partner with Carmelo, a trailblazer for athletes in investing, business development, and philanthropy. We have a shared vision for how a new wave of diverse investors will identify global growth opportunities and impact the marketplace.”
Brian Flinn, who sit as the Chief Marketing Officer WWE and joined Isos Capital Management last year will oversee the investment and operations teams.
“Isos Capital has a clear mandate: invest at the cross section of content, community, and commerce,” said Flinn. “We believe there is no more valuable content than sports, no better community engagement platform than sports, and no stronger business model than sports.”
This is among the many business endeavors Anthony has been involved in including being at Partner at Everyware, Co-Founder & Partner at Melo7 Tech Partners.