Sometimes a little commitment can go a long way. This is especially true when it comes to your bank account.
That’s why ESSENCE and JPMorgan Chase have partnered to help Black women save big in 2019, with of Currency Conversations, a new campaign created to help Black women across America achieve financial success.
“We are proud to join forces with Chase in its commitment to serving Black women and championing economic inclusion and wealth creation,” said Michelle Ebanks, CEO of ESSENCE Communications Inc.“We know that 80 percent of Black American households rely solely on a Black woman’s income, so our Currency Conversations campaign will not only inform women as leaders but will position more than 20,000 families in communities nationwide for prosperity and success.”
The concept is simple: you simply have to commit to yourself. Visit essence.com/currencyconversations, and fill out the Pledge To Save form and get ready to have a digital network of experts with tips and tricks to help you stay motivated and to save big. Whether you’re saving for a house or just want a little extra cushion for an emergency fund, now is the time to take action.
This campaign is also all about encouraging Black women to have an open dialogue about their financial goals, whether it’s with your girlfriends or through a number of events in select cities around the country. Women will have the opportunity to relax with each other and be challenged to pledge their personal commitment to savings, debt reduction and investment goals.
Through this campaign, Black women around the country will be provided with the support, solutions, and inspiration needed to both set and hit their financial goals.
“Black women are often the CFOs of their households, and as a result, play a crucial role in the financial well-being of both their families, and the Black community at large,” said Thasunda Brown Duckett, CEO of Chase Consumer Banking and Executive Sponsor of Advancing Black Pathways. “Through Currency Conversations, we’re engaging Black women in a discussion about what it takes to achieve financial security, while providing encouragement and actionable steps they can take to ensure they’re on a path to long-term financial freedom.”
To learn more about the initiative and to take the pledge visit: essence.com/currencyconversations.