Pantene's protein-rich, strand-softening products have always been beloved among Black women. So last July, when the brand launched an online casting call to find four African-American women to appear in their 2010 ad campaigns, the response was overwhelming...
Pantene’s protein-rich, strand-softening products have always been beloved among Black women. So last July, when the brand launched an online casting call to find four African- American women to appear in their 2010 ad campaigns, the response was overwhelming! “We looked for women with healthy, beautiful hair and amazing personalities who truly love Pantene,” said Tippi Shorter, celebrity hairstylist and casting call judge. In April, the winners — Tasia, a pre-med student; Shea, an entrepreneur; Brooke, a program manager; and Simone, an aspiring model — all flew to New York City to shoot their advertising campaigns, and ESSENCE.com beauty editor Tia Williams tagged along. Here, the four glossy-haired, dynamic women chat about everything from their favorite Pantene products to their daily hair regimens…
