After Under Armour CEO Kevin Plank called Trump a “real asset” for U.S. companies, Golden State Warriors star player Steph Curry voiced his distaste.
Plank recently described the President as a pro-business man who is “highly passionate.” With corporate support of President Donald Trump becoming more and more controversial, it was only a matter of time before the backlash began.
Curry, who released signature shoes with Under Armour, told reporters, “I agree with that description … if you remove the ‘et’ from asset.” Although Curry is under contract with the brand for another seven years, he made sure his voice was heard.
“If I can say the leadership is not in line with my core values, then there is no amount of money, there is no platform I wouldn’t jump off if it wasn’t in line with who I am,” he said.
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Curry was among many athletes like LeBron James, Carmelo Anthony and Magic Johnson who endorsed Hillary Clinton during last year’s election. In addition, Warriors head coach Steve Kerr has been highly critical of Trump as well, CNBC writes.
In response to Curry’s message, Under Armour released a statement in hopes of clarifying that Plank’s comments were solely about business:
“We engage in policy, not politics… We have teammates from different religions, races, nationalities, genders and sexual orientations; different ages, life experiences and opinions. This is the core of our company. At Under Armour, our diversity is our strength.”
Let the damage control begin.